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Development Strategy Research of Scienwood (Tianjin) Coating Technology Co., Ltd.

Time:2013-12-08 08:37:23  From:CNKI  Author:Wang Gang

  ABSTRACT
  According to the author and partner co-founded the early development of the actual situation of the game house (Tianjin) coating technology and this company, including the author of practical work experience in company start-up of the lessons, harvest,around the company's corporate strategy decision-making issues. For enterprises, the development of a rational, scientific development strategy is of great significance.The combination of theory and practice, from the qualitative point of view, but also from a quantitative point of view of the development strategy of the Scienwood coating technology (Tianjin) Co., Ltd. carried out an exploratory study.
  First, the external environment, as well as the coating industry. Porter's five forces model to develop EFE Matrix, EFE matrix analysis to determine clearly the external conditions faced by the company.
  Second, the internal environment. The establishment of the IFE matrix to summarize and analyze the company's internal problems and advantages.
  The analysis of the external environment is the basis of enterprise development strategies, Scienwood the company's strategic portfolio, SWOT matrix model is obtained by the EFE and IFE matrix, the model a QSPM matrix derived.
  Finally, exploratory study Scienwood the company's development strategy of the evaluation and selection. Scienwood the company's management staff for comments and communication can be drawn from the Scienwood the company's development strategy is feasible.
  
  Keywords: Coatings industry; Development strategy; EFE matrix; IFE matrix;
  SWOT; QSPM

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